If you're not yet convinced that your next product (or that of your competitor) will be successfully influenced by a community of avid users, you need to watch this TED video featuring Charles Leadbeater.
And remember, your internal experts may already be constraining you as the paradigms developed from past successes create blinders. Even Einstein fell prey to these forces; his productivity began to drop significantly as he reached his mid-thirties.
Sunday, January 3, 2010
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