Sustaining Communities

Here is a good blog post by Mark Nankman of Cap Gemini on sustaining communities. I share his thoughts on the commitment required to build communities. They require dedication and cultivation as you are instituting, to some extent, a culture change for the organization.

You have to help individuals see the benefit of participating in the social network and that it is superior to email, the water cooler, and hours spent in meetings reviewing what could have already been disseminated by a community of users committed to open, regular communication via a social networking platform.